FOR IMMEDIATE RELEASE
Contact:  Tom Kise
September 13, 2010                                                                                
(703) 535-3390

NEW YORK – The 60 Plus Association, nationally recognized as the conservative alternative to the liberal AARP, today announced it will spend more than $230,000 on issue ads in New York’s 1st Congressional District.

“Seniors have a message for Washington:  we are upset, we are informed, and we vote,” said Jim Martin, Chairman of 60 Plus.  “The health care reform package that Rep. Bishop supported reduced access, quality and choice for seniors in regards to their Medicare options.  And don’t be mistaken, seniors have long memories.  Our voices were ignored in Washington, but I assure you, they will be heard loud and clear this November.”

Featuring voices from the district, the 30-second ad will begin airing on September 16.

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The 60 Plus Association is an 18-year-old nonpartisan organization working for death tax repeal, saving Social Security, affordable prescription drugs, lowering energy costs and other issues featuring a less government, less taxes approach as well as a strict adherence to the Constitution.  60 Plus calls on support from nearly 5.5 million citizen activists.  60 Plus publishes a magazine, SENIOR VOICE, and a Scorecard, bestowing awards on lawmakers of both parties who vote “pro-senior.”   60 Plus has been called, “an increasingly influential senior citizen’s group” and since 1992 “the conservative alternative to the AARP.”