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In Aftermath of Election, Seniors Remain Committed to the Values that Will Fix America

Jim Martin, “Tuesday’s results gave us a few more gray hairs, but seniors will remain a vocal force in politics, and will continue to sacrifice to make our nation better for future generations. “

November 8, 2012 | Read more…

Senior Voters Lead Way for Romney/Ryan Victory Today

Jim Martin, “The first senior tsunami came ashore in 2010 and swept over 60 members of Congress out of office.  The second wave is here now and it’s headed right for the White House.”

November 6, 2012 | Read more…

60 Plus Urges Voters to Defend their Freedoms

Seniors group launches $4.1 million ad campaign in five battleground states

ALEXANDRIA, Va. – The 60 Plus Association, nationally recognized as the conservative alternative to the liberal AARP, today launched a new $4.1 million ad campaign in Minnesota, Wisconsin, Pennsylvania, Florida and Michigan.  As part of the buy that begins on November 1, 60 Plus will run a new ad “Defend,” which features Philip Storer, a veteran who landed on Omaha Beach on D-Day.  Storer explains our freedoms are now threatened by a different force:  Washington’s crushing debt.

“Throughout their lives, the Greatest Generation fought to preserve freedom and protect America’s great promise of opportunity,” said Amy Noone Frederick, President of 60 Plus and Storer’s granddaughter.  ”I am so proud that my grandfather – like so many seniors – volunteered to defend our nation and ensure his children were left an America that was stronger even than the one he inherited.  I now worry about my own children’s future, as the greatest threat to their freedoms comes not from a foreign foe, but from President Obama’s wasteful spending and crushing debt.  On behalf of the 60 Plus Association, I urge all Americans to fight for our constitutional freedoms at the ballot box and by doing so, preserve the American Dream for our children and future generations.”

In addition to “Defend,” 60 Plus will run the ad “Strengthen,” which features music legend and 60 Plus National Spokesperson Pat Boone discussing Mitt Romney and Barack Obama’s different visions for Medicare.  To view a copy of “Defend,” please click here.  To view a copy of “Strengthen,” please click here.

State-By-State Breakdown

November 1, 2012 | Read more…

Dan Maffei’s Record Challenged in New 60 Plus Ad

ALEXANDRIA, Va. – The 60 Plus Association, nationally recognized as the conservative alternative to the liberal AARP, today launched a new ad campaign in New York’s 24th Congressional District that targets Dan Maffei’s record of deficit spending.  The $150,000 ad campaign will begin on October 31 and run through Election Day.

“Dan Maffei has been a loyal supporter of Washington’s deficit spending, failing to stop the federal government from borrowing billions of dollars from China,” said Jim Martin, Chairman and Founder of 60 Plus.  ”In voting for Obama’s $1.7 trillion healthcare legislation, Maffei supported one of the largest expansions of the federal government in U.S. history and stole $716 billion from Medicare to help fund other big-government programs.  Dan Maffei’s big-government agenda broke his promise to seniors and forced our national debt past $16 trillion.  There is a reason New Yorkers fired Dan Maffei two years ago, he just didn’t get the job done.”

To view a copy of the ad, please click here.

October 31, 2012 | Read more…

Obama-Barber Agenda Hurts Middle Class, Says New 60 Plus Ad

ALEXANDRIA, Va. - The 60 Plus Association, nationally recognized as the conservative alternative to the liberal AARP, today launched a new ad in Arizona’s 2nd Congressional District.  The spot, which is backed by a $200,000 ad buy, explains the Obama-Barber agenda has had a tremendous impact on the middle class, leaving 23 million without full-time employment and 46 million on food stamps as our national debt soars past $16 trillion.

“American families are suffering and still Ron Barber believes President Obama’s policies will ‘benefit the middle class,’” said Jim Martin, Chairman and Founder of 60 Plus.  ”Rather than putting Arizona families back to work, the Obama-Barber agenda has pushed the national debt to more than $16 trillion and left 23 million Americans without full-time work.  Their plan for America doesn’t work for Arizona’s seniors or middle class.”

To view a copy of the ad that began on October 30 and will run in the Tucson media market through Election Day, please click here.

October 31, 2012 | Read more…

Pat Boone – “Strengthen”

October 25, 2012 | Read more…

Pat Boone Urges Florida Seniors In New 60 Plus Ad: Protect Medicare: Vote Romney

ALEXANDRIA, Va. – The 60 Plus Association, nationally recognized as the conservative alternative to the liberal AARP, today launched a $255,000 ad campaign featuring music legend and 60 Plus National Spokesman Pat Boone.  In the piece, Boone explains President Obama cut Medicare by $700 billion while Governor Romney’s plan protects and strengthens America’s most important promise to seniors.

“President Obama has failed to protect and preserve our nation’s most important promise to seniors:  Medicare,” said Boone.  “Rather than strengthening the program and ensuring it is available for the next generation, President Obama cut $700 billion from its bottom line and set up a 15-person board of unelected, unaccountable bureaucrats that will make our medical decisions for us.  Mitt Romney’s plan puts Medicare on the path to solvency, keeping it exactly as is for current seniors and offering younger folks the opportunity to choose the care that’s best for them.”

The ad, “Strengthen,” will initially run in Florida’s West Palm Beach and Fort Myers media markets beginning on October 25.  To view a copy of the ad, please click here.

“Considering that Medicare will go broke in 12 years, the outcome of this election will not determine if, but how, Medicare will be reformed,” said Jim Martin, Chairman and Founder of 60 Plus.  “Seniors in Southern Florida and across the country understand that President Obama’s Medicare policy has been to insert bureaucrats between doctors and patients and cut Medicare funding, redistributing that money to other big-government programs.  Mitt Romney’s message on Medicare, however, resonates with seniors, because it presents a clear vision on how to preserve and protect this critical program.”

October 25, 2012 | Read more…